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Whether you are thinking of starting your own recruitment business or are already in the process of doing so, your thoughts are likely to be on marketing. After all, without successful marketing how will potential clients and candidates know you even exist?

When planning your marketing strategy it is crucial that you think about how your sales and marketing will align. When you’re getting started there are a few key factors you should consider first in order to ensure your marketing plan is a success. Let’s take a look at some of the areas that you should focus on.

Understand your business goals

Make a list of the goals you want your business to achieve i.e.

  • Raise awareness of your recruitment business
  • Add x number of jobs per month
  • Gain x number of clients per month
  • Achieve x revenue per month
  • Attract x new candidates per month

Knowing what your goals are can help you devise a marketing plan that will help you achieve them. For example, let’s say you want to add 5 new candidates to your talent pool each month. Think about how you will attract new talent, will you run a social media campaign?

Will it be organic or paid advertising or perhaps a mix of both? Could you benefit from an email campaign to nurture candidates? Answering all these questions can help inform your approach to achieving this goal through marketing.

How will you measure your marketing?

Consider the key metrics you will measure to track the success of your marketing campaign. For example, to raise awareness of your recruitment business you may want to track website traffic, case study downloads or social engagement and following.

However, if you are looking to increase your number of clients per month you would track traffic to conversion pages of your website, new leads gained and conversion rates. Keep in mind that your metrics will change for each campaign, depending on the goal you are striving to achieve.

Planning your marketing campaigns

Marketing should always be proactive rather than reactive. Any business owner knows that it needs to be done and as such requires sufficient planning. Whether you plan campaigns per quarter or even for the whole year, understanding what you are doing and when can ensure that you allocate the time and budget needed to create new content and get campaigns running.

Also, think about seasonal events that occur throughout the year and how you can tailor your marketing messaging to maximise the opportunities. For example, in the run-up to summer and Christmas many businesses are looking for temp staff to cover the busy periods, so make sure you make the most of this opportunity.

Identify your marketing channels

Will you solely use digital marketing channels such as social media, email marketing and your website or will you also advertise in print publications or send out direct mail? There are benefits to both, so understanding your target audience and where they are likely to see your business is key to helping you decide on the best approach.

One of the most important things when it comes to marketing is to ensure that your messages are tailored to your audience and specific to the goal you are trying to achieve. It is also imperative that you include a strong call to action in your marketing collateral.

Prompting people to get in touch with your or download a case study or guide with a strong call to action can help nurture prospective clients and candidates to take the action you want them to take. Once they have made contact, it is then down to you to continue to nurture and delight them so that they convert.

What types of content will you use?

At the core of any marketing strategy is content. By this, we mean anything from blog posts to social media adverts, emails to website landing pages and case studies to testimonials. Think about which types of content you will use, who will create it and how will you manage sharing it through your marketing channels.

Your content should be well-written, search engine optimised and tailored to your audience. Its purpose is to engage prospective clients and candidates and educate them on what you do and how you can help them to achieve their goals. It should be designed to educate them so they are equipped to make informed decisions.

Are you ready to go solo?

If you are ready to elevate your income, enhance your work/life balance and take the next step of your journey, download The Ultimate Recruitment Business Startup Guide 2023 Edition to get you started.

It takes courage and resilience to start your own recruitment business. There is more responsibility with being a business owner than with just being a rockstar recruiter. However, you don’t have to take the journey alone, SSG is here to provide the support you need.

From help with marketing to accounting and technical support and client support services, our team of experts are on hand to help you manage the day-to-day aspects of running your business so you are free to focus on what you do best – billing.

Next Steps

Ready to talk to us? Schedule a call today with a member of our team to see how we can help you launch and run your own successful recruitment business.

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