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When you are thinking of taking the plunge and starting your own recruitment business, one of your biggest concerns will likely be how you will build up your client list. After all, if your new business doesn’t have any clients it will not be successful.

While you will have built up an enviable network of clients in your current position, you will need to be realistic about how many of those will transfer to your new business and also consider your employment contract and any potential conflicts.

During the business planning phase of your new venture, it is crucial that you define your route to market and map out how you will attract and convert potential clients. If your startup recruitment business will have a focus on particular sectors then you will want to consider how this will direct your marketing efforts.

Beyond funding to launch your business and a reliable team to support you on your journey, clients are the next most important aspect of going solo. Let’s take a look at three of the most effective methods you can use to add clients to your database and kickstart your new recruitment business.

1. Introduction Calls and Emails

Picking up the phone or writing an email to introduce your new business to potential clients can be time-consuming (and quite frankly a little nerve-wracking) but when done well it can be very lucrative.

The first step should be identifying a list of potential companies to contact, this will include a list of target companies you would love to work with as well as those you already know. Once you know who you are going to contact, you will need to be clear on how you are going to communicate with them and determine the information you want to get across.

Consider the key messages you want your potential clients to gain from your introduction calls or emails. Think about how you can help them solve their recruitment problems, from attracting new candidates to placing them in new roles.

2. Digital Marketing

Creating an online presence can help your new recruitment business be discovered by potential clients. Think about your website and the social media channels you will use. LinkedIn is an obvious candidate and should be included as part of your digital marketing strategy.

Decide whether you will use organic or paid posts or perhaps a mix of both, define your target audiences and craft your key messages to help you get in front of potential clients. Being present on social media combined with having a search engine optimised and regularly updated website can help increase your visibility and attract new clients.

3. Attend Networking Events

Love them or hate them, they are a necessary part of business especially when you are a new business. Whether online or in-person, networking events give you the perfect platform to tell the world about your new recruitment business and get in front of new clients.

Look for industry events you can attend and start rubbing shoulders with those that may need your recruitment services. Networking can be particularly successful if your startup is focused on a specific sector as you will be in conversation with the exact people and companies you want to be working with.

Are you ready to go solo?

If you are ready to elevate your income, enhance your work/life balance and take the next step of your journey, download The Ultimate Recruitment Business Startup Guide 2023 Edition to get you started.

It takes courage and resilience to start your own recruitment business. There is more responsibility with being a business owner than with just being a rockstar recruiter. However, you don’t have to take the journey alone, SSG is here to provide the support you need.

From help with marketing to accounting and technical support and client support services, our team of experts are on hand to help you manage the day-to-day aspects of running your business so you are free to focus on what you do best – billing.

Next Steps

Ready to talk to us? Schedule a call today with a member of our team to see how we can help you launch and run your own successful recruitment business.

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