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Legal

Privacy Policy

Last updated: 25 September 2026

1. Introduction

SSG Partnerships (“SSG”, “we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website at ssgpartnerships.com (the “Site”), use our services, or otherwise interact with us.

SSG is the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our registered office is in Hemel Hempstead, Hertfordshire, United Kingdom.

2. Information We Collect

2.1 Information You Provide

We collect personal data that you voluntarily provide to us, including:

  • Contact information: name, email address, phone number, and postal address when you complete our contact forms, schedule a call, or subscribe to communications.
  • Professional information: current employer, job title, recruitment experience, sector specialisms, and career aspirations when you enquire about our FastTrack or Ventures partnerships.
  • Tool and quiz data: responses you provide when using our interactive tools such as the Readiness Quiz, Earnings Calculator, or Business Value Calculator.
  • Chat and voice transcripts: conversations with our AI assistant, including text messages and voice recordings you choose to share.
  • Financial information: billing details and payment information when required for partnership agreements (processed securely via our payment providers).

2.2 Information Collected Automatically

When you visit our Site, we may automatically collect:

  • Device and browser information: IP address, browser type and version, operating system, device type, and screen resolution.
  • Usage data: pages visited, time spent on pages, referring URLs, click patterns, and navigation paths.
  • Cookies and similar technologies: see Section 7 below for details.

3. How We Use Your Information

We use your personal data for the following purposes:

  • Providing our services: to process your enquiries and deliver our partnership services.
  • Communication: to respond to questions and keep you updated on partnership opportunities.
  • Personalisation: to tailor our interactive tools and AI assistant responses.
  • Analytics and improvement: to understand how our Site is used.
  • Legal compliance: to comply with applicable laws and regulations.
  • Marketing: to send you marketing communications where you have opted in.

4. Legal Basis for Processing

We process your personal data under the following legal bases:

  • Consent — where you've given clear consent for a specific purpose.
  • Contract — where processing is necessary to perform a contract with you.
  • Legitimate interests — where processing is necessary for our legitimate interests and yours do not override them.
  • Legal obligation — where processing is necessary to comply with a legal obligation.

5. Sharing Your Information

We may share your personal data with:

  • Service providers — trusted third parties who help us operate our business.
  • AI service providers — our AI assistant uses OpenAI's technology under DPA.
  • Our CRM — enquiries are recorded in HubSpot so our team can respond and follow up.
  • Professional advisers — lawyers, accountants, and insurers where necessary.
  • Legal and regulatory authorities — where required by law.

We do not sell your personal data to third parties. We do not share your data for third-party marketing purposes without your explicit consent.

6. Data Retention

We keep personal data only for as long as we need it, and then delete or anonymise it. Our retention schedule follows ICO guidance:

  • Contact and enquiry data (including form submissions and tool results) — 12 months from your last contact with us, where the enquiry does not lead to a business relationship.
  • Chat and voice transcripts — 12 months from the date of the conversation. Voice recordings are deleted at the same time.
  • Partnership records — 7 years after the partnership ends.
  • AML and identity-verification records — 7 years from the end of the business relationship, or 5 years from the decision date where no relationship is established. See our Data Privacy Notice.
  • Marketing preferences and consent evidence — for as long as we rely on your consent, plus 2 years afterwards as evidence that it was given. If you opt out, we keep a minimal record of your email address indefinitely, purely so that your opt-out is always honoured.
  • Cookie consent records — 12 months, after which we ask you again. We keep a record of your choice, including a refusal, so we can show we honoured it.
  • Website and analytics data — usage analytics 14 months (the maximum Google Analytics 4 allows). No non-essential cookie we set lasts longer than 13 months from your last visit.
  • Attribution data — the ssg_attr cookie lasts 90 days; once copied onto an enquiry it follows that enquiry’s retention period above.

Deletion is automated rather than left to memory. In limited circumstances we keep records for longer where the law requires it, or where we need them to establish, exercise or defend a legal claim — and where we do, we record why.

7. Cookies and Similar Technologies

We use a small number of cookies and similar technologies, including browser storage. Everything that is not strictly necessary — analytics, advertising measurement, attribution and A/B testing — is set only after you agree, and never before.

  • Strictly necessary — keep the site working and remember your cookie choice. No consent needed, and these cannot be switched off.
  • Analytics — help us see which pages are useful, and which version of a page performs better. Consent required.
  • Marketing and advertising — let us measure which campaigns bring people to us, and let Google and LinkedIn report on their own ads. This includes our first-party attribution cookie (ssg_attr), which records the campaign, search engine or website that referred you along with the advertising click identifier the ad platform added to the link. Consent required.
  • Functional — remember preferences such as the podcast player. Consent required where not strictly necessary.

Our Cookie Policy lists every cookie by name, provider, purpose and lifetime, and explains what Google’s tags do before you make a choice.

Changing your mind. Use the Cookie preferences link at the bottom of any page to change or withdraw your choices at any time — withdrawing is as easy as giving consent, and when you withdraw we delete the cookies we set. We ask again every 12 months. You can also block or delete cookies in your browser settings, though that will not remove cookies set by other websites.

8. Your Rights

Under the UK GDPR, you have rights of access, rectification, erasure, restriction, data portability, objection, and withdrawal of consent.

To exercise any of these rights, email hello@ssgpartnerships.co.uk. We respond within one month.

9. International Transfers

Your data may be transferred outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the ICO.

10. Data Security

We implement appropriate technical and organisational measures including TLS encryption, access controls, regular security assessments, and staff training.

11. Children’s Privacy

Our services are not directed at individuals under 18.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last updated” date.

13. Contact Us

You may also lodge a complaint with the ICO at ico.org.uk.